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Graphics Standards Use of Official Graphic Elements
University identification is based on the recognition
and correct use of five primary graphic elements that are the foundation of a
coordinated system of visual representation. The graphics standards program for
Texas Southern University, which consists of these graphic elements and an
explanation on their use, has been designed to support the University’s goals
for producing clearly identifiable, high-quality communications for the public.
At Texas Southern University, these elements are:
- the official seal
- the maroon and grey logo
- the athletic Tigers logo
- the athletic symbol
- the athletic logo
Much of our identification is also transmitted through
secondary elements such as:
- the use of the traditional colors (maroon and grey)
- standardized publication formats
- consistent type usage
Other logos support a systematic and unified approach in
the presentation of Texas Southern University to its various constituencies.
These secondary elements are:
- KTSU Choice logo (pending trademark approval)
- Thurgood Marshall School of Law logo
- Jesse H. Jones School of Business logo
- College of Pharmacy and Health Sciences logo (pending
trademark approval)
- College of Continuing Education logo
Key elements of the graphic identity program are:
- Logo Signature
- Color
- Applications
The University supplies artwork for reproduction. It is
available by contacting:
Office of General Counsel, extension 7470 or
Department of Athletics, extension 6829
Photocopies or printed images of these graphic elements
that have been scanned or clipped from existing publications should not be used
for reproduction purposes.
The following information elaborates on the significance
of each of these elements and provide guidelines.
The visual identity guidelines are designed for use in
all internal and external publications, and both print and electronic
communications.
The Official Seal
As its name
implies, the official seal symbolizes formal authority vested in the
university. The seal is a mark of authentication and institutional sanction.
It signifies the academic character of the university and is appropriately used
in support of official university policies, decisions, ceremonies or other
formal actions of the university as an academic institution. In order to
maintain its integrity and effectiveness, the seal should not be used for
informal, routine or promotional materials, or for materials not directly
related to academic purposes. The Texas Southern University seal is a
Registered Trademark symbol.
A graphic
representation of the seal is appropriate on printed materials such as:
The maroon and grey logo serves as a cornerstone upon
which the graphic identity program is built and as a signature to identify Texas
Southern University materials. The combination of the University colors and TSU’s name
are referred to as the logo signature. This image used in its entirety is the
primary logo of Texas Southern University. It is made up of the Nameplate (TSU)
with the University’s colors in the background. The logo is an integrated
design unit and should not be rearranged in any way. University Mascot
The athletic Tigers logo, athletic symbol and athletic
logo
The Tigers Mascot artwork, name and symbol are
Registered Trademarks of Texas Southern University and may not be used in any
form without permission from Texas Southern University or its agents.
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