Broadcast Excellence Since 1973

In Houston, the two most-listened to Public Radio music formats tend to be Jazz and Classical

Listeners who prefer either of the two formats increased more than 10% during the past eight years, according to the Corporation for Public Broadcasting survey. More than 10 million adults (22-55+) living in the nations large urban communities show the steady growth of the two formats. However, the demographics of the Jazz listener is more prominent.

• It is estimated that 57.7% of the people between the ages 22-55 listen to Jazz or Classical music on their radio.
• Approximately 36.1% of the adults who listen to Jazz or Classical are between the ages of 35 and 49. Nearly 64% of those adults have either attended or have graduated from college.
• More than 40% have yearly income of $35,000 or more.
• More than 39% have professional or management occupations. A significant number are entrepreneurs of a first generation.

KTSU listeners are very special people

• They are more likely to spend $100.00 or more a month on books, periodicals and collectibles.
• They are more than twice as likely to own stock, mutual funds, and other securities.
• Jazz listeners are more likely to buy stereo equipment, films and tapes in quantity.
• They are more likely to travel, take business trips, use a travel agent, stay in a hotel or won an imported automobile or multi-use vehicle.

KTSU-FM is "Jazz in all its colors" and a lot more

• Based in the nation's fourth-largest metroplex.
• Affiliated with the largest predominantly black institution of higher learning in Texas.
• Texas Southern University generates more than $100 million into the local community.
• KTSU-FM is purposefully directed to upper middle class clientele.
• KTSU listeners tend to be community leaders, centers of influence, and trendsetters.

Entertainment broadcast depth

Licensed to:

Texas Southern University Board of Regents
3100 Cleburne Avenue
Houston, TX 77004

Poll of existing audience

KTSU-FM and other public radio stations polled their existing audience (listeners) and/or underwriters through surveys by mail or telephone to draw audience data. The makeup of the public radio audience is an important factor to be considered by a potential underwriter.

Information and statistics

According to the Corporation for Public Broadcasting, KTSU has the largest African-American audience of any public radio station in the United States, with a cumulative audience of 252,400 listeners, 43% men, 57% women, an average listening time of 10 hours and 55 minutes per week.

KTSU-FM in stereo 24-hours each day to a massive audience

With an antenna height of 285 feet and an ERP of 19,000 KW, the field distances for KTSU are:

(Computer determination of coverage based on charts and formulas, and FCC information on file at the Records Division of the FCC, Washington, D.C.)

For more information, visit us at http://www.ktsufm.org/ktsu/