BBA in Marketing


The BBA in Marketing program prepares students for a variety of professional career paths in marketing. With additional coursework, students have opportunity to meet requirements for getting professional certifications such as Marketing Management Certification through AIPMM, Certified Product Management (CPM), and Certified Product Marketing Manager (CPMM).


The BBA in Marketing is a 120 semester-hour program that builds upon a business core curriculum. The curriculum includes Principles of Marketing (MKTG 306), Marketing Channels and Institutions (MKTG 307), Marketing Communication (MKTG 336), Marketing Decision Making Theory and Practice (MKTG 430), and Strategic Marketing Management (MKTG 435).
Course requirements for a BBA degree in marketing are described in the Undergraduate Catalog of Texas Southern University.


Marketing graduates from our department gain knowledge needed for entry into Marketing jobs such as:

  • Brand/Product Managers
  • Admissions Representatives
  • Marketing Assistants
  • Public Relations Representatives
  • Social Media Managers
  • Sales Representatives

Employment Outlook

According to the most recent survey in the Occupational Outlook Handbook of the Bureau of Labor Statistics, the growth rate for Advertising, Promotion and Marketing Managers for the 2016-26 period is 10 percent. The median annual wage for these professionals was $133,460 in 2018.